Whether it's people who come to your site with the express purpose of making a donation, or those who initially come for other content, your donate button is key to ensuring maximum site conversions.

Are you paying attention to your monthly donors?

While the reasons donors give intertwine and overlap, generally, a door will lead with thinking about either their own good or the good of others.

Direct response fundraising demands time and resources, which means it's important to be as targeted and efficient as you possibly can to maximize your results.

Three elements every effective fundraising initiative includes:

Focus on your most loyal donors by asking them…

When fundraising is tough and budgets are tight, it’s tempting to think about curtailing some efforts, considering waiting it out, or accepting the “flat is the new growth” mantra.

Your case for giving is everything, especially in times of tight donor budgets and significant competition. Here are 10 simple steps to build a more powerful, engaging, inspiring case to craft compelling copy, themes, and campaigns.